# Cantrip

> GTM advisor for technical founders. MCP server + web UI.

## Connect via MCP

Install: `npx mcp-server-cantrip`

Requires: CANTRIP_API_KEY (get one at https://dashboard.cantrip.ai)

## Capabilities

- ICP definition and customer persona development
- Competitive analysis and market research
- Positioning and messaging frameworks
- Channel strategy and prioritization
- Go-to-market playbooks
- Deep research on markets, competitors, and channels

## API

Base URL: https://api.cantrip.ai
Auth: Bearer token (API key)

## Pricing

Credits-based. Operations cost 1-100 credits depending on depth.
- First steps: $19 / 200 credits
- Back for more: $49 / 650 credits
- Busy beaver: $99 / 1,550 credits
- Enterprise for a week: $299 / 5,750 credits

Credits practically never expire (purchased packs are valid for 12 months).

## Links

- Dashboard: https://dashboard.cantrip.ai
- Docs: https://docs.cantrip.ai
- FAQ: https://cantrip.ai/faq
- FAQ (plain text): https://cantrip.ai/faq.txt
- MCP config: https://cantrip.ai/.well-known/mcp.json
- Agent config: https://cantrip.ai/.well-known/agent.json