Frequently asked questions
Everything you want to know before you buy.
What is Cantrip, exactly?
Cantrip is a go-to-market engine that you can use or your Claude agents can use to understand how to connect your ideas to real customers. It builds a Context Graph — a structured, persistent map of your business, customers, competitors, and channels — then runs GTM workflows on top of it: deep research, competitive analysis, positioning frameworks, channel strategy, and action plans. Use it as a web app for hands-on GTM planning, or connect it to Claude Code via MCP to make your dev workflow marketing-aware — same engine, same Context Graph, two ways in. Not a chatbot. Not a report generator. A system that does the market work you've been avoiding.
Where does the market data come from?
Cantrip uses agent orchestration to crawl public data, run deep research across the web, and synthesize what it finds. It's not just reasoning from what you told it — it actively goes out and gathers real information about your competitors, your customers' communities, market trends, and channel opportunities. Think of it as a research team that works in minutes instead of weeks.
What do I actually get for $19?
200 credits — enough for a full ideal customer profile analysis, a positioning draft, and channel recommendations. A typical session where you describe your product and get a complete first-pass GTM strategy uses around 150-180 credits. You'll have enough left over to drill deeper on the part that matters most to you.
Is there a free trial?
No. The $19 tier is designed to be low-risk enough to just try it. You get real, usable output from your first session — not a teaser. If Cantrip doesn't deliver value in 200 credits, it wasn't going to deliver value in 2,000.
Who owns my data?
You do. Everything you put in and everything Cantrip generates is yours. We don't train on your data. You can export your full Context Graph at any time, and you can delete your account and all associated data whenever you want. See our Privacy Policy for the full details.
How is this different from just asking ChatGPT?
Three things. First, it runs structured GTM workflows -- not generic "here are 10 tips" responses. Second, it builds a persistent Context Graph that gets smarter over time, not a chat log that forgets everything. Third, Cantrip doesn't just reason -- it researches. It crawls real data, analyzes real competitors, and finds real communities where your customers hang out.
Does Cantrip build my landing page, handle payments, or host my site?
No. Other tools on the market bundle hosting, domain registration, payment processing, email, and landing pages. Cantrip doesn't do any of that — and that's by design. Cantrip is your marketing brain. It gives you and your agents actionable instructions to build, market, and sell, but you remain in control of your tools, infrastructure, and process. Think of it as the GTM strategist that complements your existing stack, not another platform trying to replace it.
Who is this for?
Technical founders who've built something and need to figure out how to sell it. You might be pre-launch trying to find your first users, or post-launch wondering why nobody's showing up. Cantrip works for B2B SaaS, developer tools, consumer apps, services, and more — if you have a product and need a go-to-market plan, it's for you. Solo founders and small teams both get value from it.
What does a session actually look like?
You start by describing your product — paste a README, upload a pitch deck, or just explain it in plain English. Cantrip kicks off research workflows and starts building your Context Graph. Within minutes you'll see structured cards for your customer profile, positioning, channels, and weekly actions. Each card can be expanded with credits — click "Deepen customer profile" and Cantrip runs a focused research workflow to fill in the gaps.
How persistent is the Context Graph?
It lives forever. Your Context Graph persists across sessions, across months, across credit purchases. Every interaction makes it smarter. If you come back six months later, everything is still there — and you can pick up right where you left off.
What happens if I run out of credits mid-task?
The task completes and your credit balance goes negative. We don't cut you off in the middle of work you've already started. You'll need to buy more credits before starting new tasks, but you'll never lose work because of a credit boundary.
Can I correct Cantrip when it's wrong?
Absolutely. Building a business is iterative — you learn, experiment, fail, and sometimes succeed. Cantrip tracks verified, inferred, and rejected states for all data in your Context Graph. If you discover a channel doesn't work or a customer segment was wrong, tell Cantrip — it marks that knowledge as rejected and all future recommendations reflect what you've learned. Your GTM understanding compounds over time.
Why credits instead of a subscription?
Because GTM work is bursty. You might use Cantrip intensely for a week before launch, then not touch it for a month. Credits let you pay for depth when you need it without bleeding money when you don't. Buy once, use whenever. Credits practically never expire (purchased packs are valid for 12 months).
What's "Enterprise for a week"? Is the $299 tier really for one week?
It's a tongue-in-cheek name. The $299 tier gives you 5,750 credits at our best per-credit rate — enough for the kind of deep, multi-product GTM work that enterprise companies pay consultants six figures for. Use them over a week or over a year. Credits practically never expire (purchased packs are valid for 12 months).
What's the difference between MCP and the web dashboard?
Same capabilities, different interface. The MCP server lets you get GTM advice directly inside Claude Code or any MCP-compatible tool — great if you live in the terminal. The web dashboard gives you a visual interface for your Context Graph, research tools, and playbooks. Both hit the same API, same credit pool, same Context Graph. At Cantrip.ai we believe the future of software is agent-to-agent communication. We enable your Claude Code, Codex, or other agentic system to upgrade their go-to-market skills. We are the first agent-first go-to-market solution.
Do MCP and web dashboard credits come from the same pool?
Yes. One account, one credit balance, one Context Graph. Use whichever interface you prefer — or both.
Can I export my Context Graph?
Yes. You can request a full export of your data at any time. We provide it in a standard, machine-readable format. You can also delete your account and all associated data whenever you want.
How accurate is the research?
Cantrip crawls real, public data and cross-references multiple sources. It's significantly more accurate than a generic LLM response because it's actually doing research, not just recalling training data. That said, it's AI — you should review and validate everything before betting your business on it. We show you where the data came from so you can verify.
Does it work for B2B SaaS? Hardware? Services?
Yes to all. Cantrip's GTM workflows are product-type agnostic. The Context Graph adapts to your specific market, whether you're selling a developer tool, a physical product, a consulting service, or a consumer app. The research and channel strategy will be different for each — that's the point.
Is there API documentation?
The API is available at api.cantrip.ai for developers who want to build on top of Cantrip. Documentation is at docs.cantrip.ai. The easiest way to get started is through the MCP server (npx mcp-server-cantrip) or the web dashboard.
If I stop paying, can I still access my previous results?
Yes. Your Context Graph and all generated content persist even with a zero credit balance. You can view and export everything — you just can't run new tasks until you buy more credits.
Is your MCP bloated?
We work hard to optimize our MCP implementation, however if you would like your agents to use CLI tools instead, we have you covered with cantrip-cli.
Is this a real engine or just three Claude Codes in a trench coat?
Fair, fair. Cantrip is the first agent-to-agent go-to-market engine — but this is very early days. We're looking for early adopters who can deal with rough edges and help us shape the product. If you join our Discord server and chat with Austin, and you match our ideal customer profile, he may give you free credits in exchange for your valuable feedback.
Is Cantrip mature? Should I expect bugs?
Cantrip is a brand new product and we're building fast. You might hit rough edges — and when you do, we want to hear about it. Your feedback directly shapes what we build next. Join our Discord to report bugs, request features, or just tell us what's working. Early users get an outsized voice in where this goes.